Pepsi will reportedly be skipping its annual Super Bowl commercials, and will instead invest the money it would generally spend on those, in social media marketing. This would make the first time in 23 years that Pepsi will not have Super Bowl ads.
Larry D. Woodard, President and CEO of Manhattan ad agency Vigilante writes in an ABC News piece:
Pepsi represents one of the stalwarts, not just of the Super Bowl advertiser lineup, but of broadcast TV in general. In 2006, spending on brand, Pepsi was at about $150 million. Although brand spending has been decreasing in recent years, Pepsi has continued to spend tens of millions on TV. And the Super Bowl annually has the largest audience of any TV show.
As television viewership has gone down, Internet usage, particularly social media interaction, has increased. The 2009 Super Bowl attracted an impressive 95.4 million viewers (approximately 42.1 percent of U.S. TV homes) and many of those watch the commercials as attentively as the football game. By contrast, in the important 18-34 demographic, a whopping 85 percent use social media (texting, blogging or social networking), and the phenomenal growth of social media has the attention of every major company. This holiday season, Toys "R" Us developed a Facebook page that grew at the astounding rate of between 40,000 and 95,000 fans per day after its late November launch.
As the numbers Woodard mentions would indicate, the Super Bowl is always an advertiser's dream. It costs big bucks, but there are so many eyeballs on those ads, and some people even watch the event just to see the commercials. Pepsi's move real/> [...]
IDC’s Karsten Weide just released revised estimates the annual gross U. S. advertising revenue of the major mobile players. What’s interesting is that the Millennial Media was the clear leader in both revenues and in market share. The top spot is now owned by Google thanks to Ad Mob. That leaves Millennial Media (the former #1 now #2 player) available to the rest of the market to bid on as the next company to be acquired.
Here is the breakdown according to IDC:
Revenue Leaders Numbers represent the estimated 2009 U.S. gross mobile advertising revenue (including traffic acquisition costs [TAC]) for the major nine players and for Google and Admob combined:
• Google & AdMob: $59 million (AdMob: $31 million and Google: $28 million) • Millennial Media: $35 million • Yahoo!: $29 million • Microsoft: $23 million • Quattro Wireless: $20 million • Jumptap: $18 million • AOL: $7 million • Nokia: $7 million
Market Share Leaders 2009 U.S. gross mobile advertising market shares figures based on IDC’s forecast for 2009’s t/> [...]
Amazon announced the launch of its official iPad app today. It's now available in Apple's App Store.
"Following the launch of the Amazon App for iPhone and iPod touch, we've used our customers' feedback to help us build a fun and intuitive shopping destination on the iPad," says Director of Amazon Mobile Sam Hall. "This application offers customers a unique, interactive experience that takes full advantage of the visual and tactile nature of the iPad."
Features
- Purchase using Amazon's 1-Click ordering and Amazon Prime
- Track packages or modify orders using the Your Account feature
- Receive personalized recommendations
- View editorial and customer reviews
- Browse Amazon's Bestsellers, Gold Box Deal of the Day and Lightning Deals
- Access Wish List and Universal Wish List
- Watch movie trailers and listen to song samples
There is no doubt that this will be one of the most popular apps on the iPad. Most people who purchase items online and own iPads are most likely going to download this one.
Amazon also has apps for its Kindle and IMDB properties available for the iPad.
I saw a recent video on Chris Brogan’s YouTube profile about a business owner or manager he interviewed about how Twitter has been the driving force to the overall growth and success of a certain bar/restaurant. Business owners all across the U.S are leveraging the power and growth of Twitter to their advantage in many different creative ways.
Check out the great Twitter Video by Chris Brogan:
If you own a local business there is absolutely no reason why you can’t take this approach to help your own business grow online. This is a prime example of just how important it is to really incorporate social media into every search engine optimization campaign. The business being interviewed has seen a 75% increase in business just from using the Twitter platform to their advantage. Do you still not believe in Twitter to market your business?
Copyright 2009 (c) Dylan Rosario - The founder of www.FleeQ.com a new semantic search and discover agent. Utilizing web 3.0 technology, fleeQ levels the playing field for small publishers and advertisers alike. www.fleeq.com and www.xyppy.com are based upon fleeQ technology.
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IDC’s Karsten Weide just released revised estimates the annual gross U. S. advertising revenue of the major mobile players. What’s interesting is that the Millennial Media was the clear leader in both revenues and in market share. The top spot is now owned by Google thanks to Ad Mob. That leaves Millennial Media (the former #1 now #2 player) available to the rest of the market to bid on as the next company to be acquired.
